
Pioneering the store of tomorrow
Trax
Our Mission
We are the driving force of the store of tomorrow, where the physical and digital combine in new ways to delight at shelf.
Our product
Rebooting retail for the digital age
At Trax, our mission is to help brands and retailers harness the power of digital technologies to enable the best shopping experiences imaginable. Our platform allows customers to understand what is happening on shelf, in every store, all the time so they can focus on what they do best – delighting shoppers.
What would I miss if I left?

Seeing us grow year by year makes me proud. Working on new solutions develop my skills. Contributing with my personal tasks makes me feel useful.
What makes our product special
Our story
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2010
Trax is founded and incorporated in Singapore
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2015
Trax family grows to 100 as new offices open in Brazil and the UK
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2016
Trax breaks into the Deloitte Technology Fast 50, Israel's foremost tech award
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2019.07
Trax Retail arrives to Budapest
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2020
We turned 10!
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2021
Keep growing: 292 customers, 90 markets, 18 offices worldwide
How can the employees affect the company’s life?
Trax is a place of breakthrough ideas that help us build smarter, hack faster and scale better. Our culture and vibe is still the same: a start-up where you can share ideas and start a discussion!
Trainings and workshops
We believe in knowledge-sharing: tech meetups, conferences, internal online training platform, you name it and we make sure you can learn & develop yourself with us.
Lightning round
- Ties or shorts?
- Shorts
- Air conditioning or window?
- Air conditioning
- Beer, wine or shot?
- One after the other:)
Which celebrity would your company be?

Keanu Reeves
High-Tech
Personal qualities we appreciate
Our everyday norms:
- We trust each other
- We listen without interruption
- We may disagree but still commit
- We hold our team accountable
- We deliver on our commitments
- We work as ONE team
We have...
- Customers who are the world’s most loved consumer brands like Coca-Cola, Nestle, Unilever, P&G and Heineken
- Great team, just like a big family
- Regular team events to celebrate and have fun